2/2/2009 by www.mountainviewcellphones.com
Sprint’s fortunes have the opportunity to change dramatically this year. Unfortunately, consumers are very conservative this year, so that alone may derail the come back. However, there are four big things that are going for the company.
1. WiMax roll-out…this is critical to hitting Verizon and ATT where it hurts (local data service to homes) and growing volume dramatically for mobile data users. This is a truly unique product Sprint and Clearwire have and they need to get the roll-out going as fast as possible.
2. Palm PRE…just in time for the 1st generation Apple upgrade with ATT, so customers have a better choice versus the IPhone. If the PRE lives up to the blogosphere hype, then this can start subscriber growth again for Sprint. So, these first generation IPHONE users have for the most part, gotten a poor web experience and maybe looking for a better web experience. They won’t find it with ATT 3G IPHONE as the data network speeds and capacity are still way below Sprint and Verizon. I haven’t found a single IPHONE user who has loved the speed of the Internet on their devices (outside of WiFi). The PRE has the opportunity to be the ONE phone you need for both business and personal uses. I will even trade in my Blackberry 8830 for this upgrade.
3. A consistent message…come to Sprint for saving money and use your phone for all that it can do. The hokey CEO messages are finally getting thru to people. We are having more people from ATT and Verizon come into our stores and wanting to save money and seeing what Sprint has to offer. This combined with the economic environment will continue to favor the rate structure advantage Sprint has.
4. Independent consumer tests and gizmodo data speed tests have confirmed Sprint is improving and is the most dependable and fastest data network around. This will take time to show up in the sale results, but people are beginning to take a look at Sprint again.
Sprint literally has a 2 year window now to really turn things around and get better execution going forward for sales and retention. These few dramatically differentiated and unique products Sprint can offer this year will be able to leap frog the competition and give consumers more for less.