Sprint’s One Touch is the first carrier attempt (that I know about) to put a standard GUI interface on all of the Carrier’s phone in addition to the manufacturer’s GUI.

This is a great standardization and a good way for Sprint to have a more seamless experience for customers with any Sprint handset.

For now, the One Touch is a carousel of items at the bottom of the screen that can be programmed to quickly do the 10-20 things you do all the time with your device.  You can program the carousel tiles to access a particular site (rather than taking 2-3 steps to find the web app, open the browser, and then pick your favorite).  Not only will with work with web sites, but it will work with specific phone features, IM Mom, email Bob, calling home, applications like facebook, etc…

This is unique to Sprint and allows Sprint customers to be able to get the best phone they want and still be able to do what they want with a push of a button.  Secondly, it helps the carrier provide a difference versus other carriers by making their products easier to use.  Ease of use will be key to driving Sprint’s data centric strategy going forward.  As phones can do so much more, it’s critical Sprint to focus on making the features easy to use or people just won’t adopt it.  Sure you have the 20% tech crowd that will go thru much trouble to adopt the coolest features, but the other 80% of the population will try once or twice and then just give up.

A great move for the carrier.

Lastly, we have tested One Touch internally and it works great.  It’s simple and easy to use and does allow you to customize your phone experience to what you like quickly and to improve the experience quickly.

The turnaround is working.

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